HOLIDAY MINDFULNESS
WITH CUERVO

Role: Design, Illustration // Agency: CP+B LA // Client: Jose Cuervo

To help with the stressful madness of the holiday season, we release a 6-part guided meditation series, with a dash of refreshing tequila. A microsite is created to host this series of videos. Each meditation aims to relieve a holiday stressor, and each is accompanied by an illustrated piece in the surreal, tongue-in-cheek spirit of the campaign, while still maintaining Cuervo's bold, premium brand. Tequilamaste.

If you want a moment to be truly present over the holiday stress (via the way of tequila), here is a taste of the campaign: