DRIED AND TRUE BEEF JERKY

Role: Art Direction, Design // Client: Dried And True Beef Jerky

Dried and True Beef Jerky expands beyond the small batch production from its founders' kitchen, but never loses its mission to wow people’s taste buds and to challenge their perception of what beef jerky tastes like.

We evolved Dried and True's branding and packaging designs with a modern and vibrant twist, while staying true to the artisanal roots