PAYPAL NEW MONEY DESIGN
Role: Art Direction, Design // Agency: CP+B LA // Client: PayPal
PayPal is New Money. New Money is all people. There's no better way to celebrate PayPal's listing on NASDAQ than giving people a chance to become the face of New Money. Literally.
We created these currency bill designs to be the symbol of New Money's inclusiveness and flexibility, in both the digital and physical space. They have been a significant part of PayPal's events surrounding the campaign, and are circulated internally as morale boosters for PayPal's employees and partners.
To celebrate PayPal stock market debut, we takeover the Nasdaq board in Time Square with an event that engages passers-by in getting their portraits taken at photobooths. Their portraits are then incorporated into the bill designs and displayed on the Nasdaq Tower as part of this unique interactive stunt.
