This is a collection of branding projects that I've worked on over the years for a variety of clients. See below for brief breakdowns of concepts and alternative solutions to the final designs.
PARK AFTER DARK
Role: Art Direction, Design // Agency: CP+B LA // Client: NBA 2K
Park After Dark is an in-game event that brings club-like atmosphere, with neon lights and the latest music, to the NBA 2K multi-court community playground, featuring special guest DJs including Future and Snoop Dogg. We combine basketball, music and psychedelic elements into a fun, energetic logo to be used in-game and on promotional material.
THINKLA'S INTERN SUMMIT
Role: Art Direction, Design // Agency: CP+B LA // Client: THINKLA
Intern Summit is a summer networking event organized by ThinkLA to provide interns with the opportunity to connect with their fellow young professionals while tips from seasoned veterans in advertising. We create an inspring logo that captures the playful, young spirits of new talents joining the industry, drawing inspiration from creative imagery and summer camp patches.
SPORTS BRAS
Role: Art Direction, Design // Client: Sports Bras
Sports Bras is an all-women municipal basketball team that competes in the LA area. We designed a bold, passionate yet cheeky logo that reflect the team's spirit and sense of humor. These tenacious, dynamite gals now have a unified identity they can proudly wear on their uniforms and on their social media.
GOTO
Role: Art Direction, Design // Agency: CP+B LA // Client: Citrix
This project was part of an effort to rebrand Citrix's collection of business solution products: ranging from application and desktop virtualization, networking, softwares to cloud computing technologies. The challange for branding Goto comes from the broad range of products that are heavily tech-centric.
In the end, we draw inspirations from the directive connotation of the name and condense the brand's core values into friendliness, security and connection. We bring these concepts to life by exploring geometric, sans-serif typefaces, energetic color schemes and imagery befitting the tech industry.
